The problem, why can't an outdoor hoodie stay as comfortable as a cotton hoodie working outside all day.

Ketchum native, Silver Creek Outfitters fishing guide and Sun Valley Company mountain manager, Riley Berman decided to invent a hoodie as tough as the mountain and as comfortable as a warm campfire - for the river and ski mountain and everything in between.

A Different Approach

While researching and product testing, Riley realized the outdoor apparel industry has lost its way.

From our experience of being a fishing guide and mountain manager we knew that a comfy, bomber hoodie would be well received.

As we've grown, we're taking a meaningfully different approach to outdoor apparel.

Most gear includes “features" that no one needs, designed only to generate more sales. A new season, a new version, more BS.

We hate the annual cycle of sales-driven product updates. It's bad for the planet, and it takes away from what gear should do. It should get out of the way, and allow you to enjoy yourself in any condition.

Our small team is creating outdoor apparel, one piece at a time, based on your feedback. We design the strongest, simplest, most comfortable and versatile apparel with no unnecessary bells and whistles.

The philosophy is simple - purposeful design, innovative fits and fabrics, and superior craftsmanship. But the details are hard. Getting it dialed requires constant research and testing (our passion), and the restraint to only release updates when improvement really makes a difference.

It's time to make a change. Enjoy it out there. Be safe.