Idaho native, longtime Silver Creek Outfitters fishing guide, Sun Valley Co. mountain events manager - and friend to everyone - Riley Berman was done ending every workday soaked and shivering in a cotton hoodie. So he set out to build something better. Something worthy of the Rockies. Steely Zips was born from that simple idea: make a hoodie tough enough for brutal weather, comfortable enough for long days, and reliable enough for the people who live, work, and play in the mountains.

The Mule was born — built to keep you warm and dry. Designed by the outdoors, ready for anything.

Different Approach

As we've grown, we’ve committed to doing outdoor apparel differently - on purpose. Through years of research, guiding, and product testing, Riley saw firsthand how much the outdoor industry has drifted. Too many brands chase “new features” no one actually needs - season after season, update after update - more noise, more waste, less function.

That’s not us.

We don’t believe in the annual cycle of sales-driven redesigns. It’s bad for the planet, and it distracts from what gear is supposed to do: let you stay outside longer, in any condition.

So we build our gear the slow way. One piece at a time. Always shaped by your feedback. We focus on what actually matters - strength, simplicity, comfort, and true versatility. No gimmicks. No unnecessary bells and whistles. Just purposeful design, innovative fits and fabrics, and craftsmanship that holds up.

The hard part? Having the discipline to only improve a product when the difference is real - not when the calendar says it’s time.

It’s time for outdoor gear to get back to what matters.