That guy rowing is Riley, in his home territory of Idaho.

Riley lives to fish, and to take people fishing, and to ski. (He also manages a non-profit ski hill). He does all this in whatever condition nature throws at him.

The Start of Steely

One day Riley thought "Why can't my outdoor hoodie keep me as comfy as my cotton one?" Even tough guys like cozy.

After we got over our surprise that Riley had a genius idea, we got to thinking.

We decided to invent a bomber, comfy hoodie - for the river and mountain and everything in between.

We also realized the outdoor apparel industry has, in some ways, lost its way.

A Different Approach

From our own experience, and from the guides we respect, we knew that a comfy, bomber hoodie would generate strong demand.

And as we grow, we're taking a meaningfully different approach to outdoor apparel.

Most “expert” gear includes “features" that no one needs, designed only to generate more sales. A new season, a new version. New BS.

We hate the annual cycle of sales-driven product updates. It's bad for the planet, and it takes away from what gear should do. It should get out of the way, and allow you to enjoy yourself in any condition.

Join Us

Our small team is perfecting outdoor apparel, one piece at a time, based on your feedback. We design the strongest, simplest, most comfortable and versatile apparel that gets the job done.

The philosophy is simple - purposeful design, innovative fits and fabrics, and superior craftsmanship. But the details are hard. Getting it dialed requires constant research and testing (our passion), and the restraint to only release updates when improvement really makes a difference.

We’re working hard on our dream to help you live yours.

Life is better spent outdoors. You only get one lap. We hope you try Steely, and that you let us know how it goes. We’re here to help.

 - Riley Berman and Randy Ashton