The Birth of Steely

The problem, why can't an outdoor hoodie keep me as comfortable as a cotton hoodie working outside all day.

Riley Berman, Co-Founder, Silver Creek Outfitters fishing guide and Sun Valley Co. mountain manager decided to invent a tough, comfortable hoodie - for the river and mountain and everything in between.

While researching and product testing, Riley realized the outdoor apparel industry has lost its way.

A Different Approach

From our own experience of being a guide we knew that a comfy, bomber hoodie would generate strong demand.

And as we grow, we're taking a meaningfully different approach to outdoor apparel.

Most “expert” gear includes “features" that no one needs, designed only to generate more sales. A new season, a new version. New BS.

We hate the annual cycle of sales-driven product updates. It's bad for the planet, and it takes away from what gear should do. It should get out of the way, and allow you to enjoy yourself in any condition.

Our small team is perfecting outdoor apparel, one piece at a time, based on your feedback. We design the strongest, simplest, most comfortable and versatile apparel with no unnecessary bells and whistles.

The philosophy is simple - purposeful design, innovative fits and fabrics, and superior craftsmanship. But the details are hard. Getting it dialed requires constant research and testing (our passion), and the restraint to only release updates when improvement really makes a difference.

We’re working hard to help you live your dream.

We’re here to help. Life is better spent outdoors.

 - Riley Berman