You only get one lap. Enjoy it.

That's Riley Berman, our co-founder and fishing guide for Silver Creek Outfitters in Ketchum, Idaho.

Riley lives to take people fishing, and to ski. He was just chief of course for the FIS World Cup Finals on Bald Mountain for Sun Valley CO. He does all this in whatever condition nature throws at him.

The Birth of Steely

The problem, "Why can't my outdoor hoodie keep me as comfy as my cotton one?"

Riley decided to invent a bomber, comfy hoodie - for the river and mountain and everything in between.

We also realized the outdoor apparel industry has, in some ways, lost its way.

A Different Approach

From our own experience of being a guide we knew that a comfy, bomber hoodie would generate strong demand.

And as we grow, we're taking a meaningfully different approach to outdoor apparel.

Most “expert” gear includes “features" that no one needs, designed only to generate more sales. A new season, a new version. New BS.

We hate the annual cycle of sales-driven product updates. It's bad for the planet, and it takes away from what gear should do. It should get out of the way, and allow you to enjoy yourself in any condition.

Our small team is perfecting outdoor apparel, one piece at a time, based on your feedback. We design the strongest, simplest, most comfortable and versatile apparel with no unnecessary bells and whistles.

The philosophy is simple - purposeful design, innovative fits and fabrics, and superior craftsmanship. But the details are hard. Getting it dialed requires constant research and testing (our passion), and the restraint to only release updates when improvement really makes a difference.

We’re working hard to help you live your dream.

We’re here to help. Life is better spent outdoors.

 - Riley Berman